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“Great Writing Speaks for Itself”

January 28th, 2012 by Deborah Bailey

Marketing Communications

 

Writing, Editing & Proofreading

When you work with DB Writing & Editing you’ll receive expert writing, editing and proofreading services – which means your work is guaranteed to be polished and professional. Specializing in…

 

 

Marketing Copy and Articles

  • Copy for your website or blog
  • Articles to promote your business services
  • Content for newsletters and e-books

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  • Book manuscript editing
  • Book proposal writing
  • Proofreading

Have a question about our services? Go to the “Contact us” page  and  send us your inquiry.

 

How Creative Entrepreneurs Can Manage the Business Part

February 21st, 2011 by Deborah Bailey

Creatives know that it can be a challenge to take a right-brained person and drop them into a left-brained endeavor like running a business. Spreadsheets, accounting programs, business plans – just thinking about those things can send a creative person into a tailspin.

What drives a lot of creative people into self employment is that they are stifled in structured work environments. I’m a business coach but I’m also a writer, a photographer and a musician (if my years in the high school band count).

After working as a copywriter in the fashion industry, I changed careers and went into information technology. It may seem like I made a huge leap from the right brain to the left, but actually it wasn’t as big as it sounds. Learning a computer programming language was similar to learning any other language. In fact, when I met with the computer school’s counselor I was told that people who had a background in music or languages actually had an advantage in learning computer programming.

Who’d have thought it? Most people believe that there’s a firm line between the two worlds, but it is possible to cross from one to the other when necessary.

As a right-brained entrepreneur, are you dealing with any of these challenges?

• When you are creative and you want to be self-employed, you will have to deal with schedules, structure and systems. Otherwise, you’ll either start a lot of projects and never finish anything, or spend a lot of time thinking about what you’re going to do, but never starting.

• Putting a price on your creations can be challenge, especially if you feel that money doesn’t mix with creative expression. Pricing is a challenge for most business owners, but you should never feel guilty about asking to be paid. On the other side of the coin, you’ll work against yourself if you feel that being paid equals selling out.

• A lot of the time creative people are expected to give their work away for the “exposure.” Well, at what point have you been exposed enough? When do you start asking for compensation? If you don’t have an answer to that, it’s time to take an honest look at things. Are you running a charity or a business?

• Have you ever been told that you’ll never make any money making art? Were you discouraged from becoming a writer because “books don’t make any money?” When those messages are in the back of your mind, it will be difficult to build a successful business.

Being a creative entrepreneur comes with a built-in set of challenges, such as how to deal with structure when it feels totally uncomfortable.

Here are a few tips:

• Make a schedule for yourself – nothing fancy. Just write down what you have to accomplish each day. When get distracted, it’ll help to have your list of tasks to refer to.

• Hire help if you can. You may have a lot of interests, but some things are better left to the experts. Rather than struggle with an accounting program, you can have a bookkeeper handle things much quicker.

• Be honest about what you’re good at, and what you’re not so good at. Delegation is not a dirty word. If you can hand off administrative tasks to a VA or an assistant, you will have even more time to work on the things that you do best.

• Get a coach. No, I’m not suggesting that because I am a coach. I’m saying it because no one needs accountability like a right-brained entrepreneur. There’s always a new idea that seems so much better than the idea you had yesterday. When you’re always chasing the next new thing you’re going to leave a trail of things undone. A coach will keep you honest by providing the feedback, direction and accountability that you require to stay on track.

If you’re a right-brained entrepreneur you are a visionary. But every vision requires action so that you can bring it to life. It is possible to stop struggling and manage your creativity and your business.

Copyright © 2010 Deborah A. Bailey

Productivity Tips for Entrepreneurs

February 21st, 2011 by Deborah Bailey

It’s the end of the day and you’re feeling overwhelmed because you haven’t accomplished everything that you set out to do. Not to mention the fact that now there are more things to add to your “to do” list for tomorrow. If you’ve had this experience—and who hasn’t?—then you know how frustrating it can be. Where did the time go?

Even though we all get the same 24 hours in a day, we might not be using that time as efficiently as we’d like. A friend of mine, who’s also an entrepreneur running a home based business, says she only gets a couple of hours of sleep a night because she’s trying to get everything done. It’s not unusual for her to go to bed at 5 a.m., only to have to get up again at 8 a.m. to start working again. Though we can have good intentions when we start out, it’s so easy to get sidetracked with time wasters. If you find yourself wondering why you’re not getting things done, it’s time to change how you’re managing your time …

• Don’t answer every call as it comes in. Screen your calls and return the lower-priority calls at a later time.
• Close your e-mail program. Reading and replying to e-mails all day long is a major time stealer. Choose two or three times during the day to check your mail.
• Make a list of things to accomplish for the day before you turn on your computer and get sucked in by e-mail.
• Take time for breaks in order to keep your energy level up. Working for hours without clearing your mind will make you less productive.
• If you work from home, establish boundaries. Don’t get stuck on the phone with friends or family who feel that if you’re at home you’re not working.
• If a potential client contacts you, arrange a time to meet or talk by phone. A consultation that you think will take 15 minutes could end up taking a large chunk of time out of your day.
• Get as much information by e-mail to potential clients as possible, including Frequently Asked Questions. If you can solve more than 50 percent of their problems without ever talking to them, you’ll have to do less work when you do.
• Create systems to handle repetitive day-to day tasks.
• Create e-mail signatures for responses that you find yourself writing and re-writing. This way you can drop down the signature of choice when the same question comes up.
• Automate any payment transactions through PayPal or other systems.

If you plan out your day and create systems to stay on track, you’ll be able to accomplish more. At the end of the day you can look back on all the things you’ve completed and not be frustrated by what’s been left undone.

Copyright © 2008 Deborah A. Bailey

This article was originally published on Ladies Who Launch.com.

Five Things You Must Do Before You Write Your Book

November 29th, 2010 by Deborah Bailey

When people discover that I’m a writer and communications expert they often mention that they’d like to write a book one day. I’ve worked with many people to edit their manuscripts and to create their book proposals, and I’ve found that aspiring authors are often not clear on what they’ll have do to get a book published. Their ideas are usually based on their beliefs about book publishing, or what they’ve seen in movies or TV. As someone involved in writing and communications, I’ve been exposed to the publishing world for quite some time, and these are some important points I’ve learned along the way.

1. Get clear about why you want to write this book. How is this going to help your business? If you want to write it because you’re imagining some very large and lucrative book contract – stop right there. Those large juicy contracts are not as common as you may think. Save yourself a lot of frustration and determine what your real reason for writing this book is before you begin.

2. Do your research. If you want to go the traditional publisher route, then you’ll have to create a proposal and submit it to an agent (along with sample chapters). If you’re not familiar with book proposals do an internet search and find out the format. A book proposal can be very daunting to write and it may make sense to hire someone with experience to assist you (or to prepare it). Don’t skimp on getting it done properly. If it’s not, your book may be rejected before you get beyond the proposal stage. In your research you’ll have to analyze the market, study your competition and create a plan for your own marketing and promotion.

3. Create your platform. If you haven’t heard this term before, it’s time to become familiar with it. Whether you self publish or get a contract with a traditional publisher, you will have to have a platform. What is a platform? It’s just like it sounds – a foundation of credibility that says you are an expert in what you’re writing about. Your platform should articles, blogs, other books you’ve published, videos, TV shows you’ve been on, credentials such as certifications and/or degrees – your accumulated experience and knowledge that says you’re qualified to write about this topic. At a writing conference I recently attended, every agent mentioned that a writer must have a platform. If you don’t have one, start building one now.

4. Be ready to invest. If you want your book to be a success then be ready to invest in, at the very least, editing, book cover design and a publicist. (If you self publish the publisher may offer those services.) I’ve spoken to writers who have dreams of publishing a book, yet they thought they could get a polished end result with very little investment. The truth is that you have to put time and money into your book if you want to have a professional product. If you aren’t prepared to do that, then perhaps publishing a book should wait until you can make that investment.

5. Be committed. A book produced by a traditional publisher may not come out until 12-18 months after the contract is signed. (If you self publish the time frame will be shorter from writing to publishing.) In addition, if you’re going the traditional route you’ll have to find an agent first. The major publishers usually do not accept submissions directly from authors. You’ll have to be committed to your book and ready to do what it takes to bring your dream to life.

There are many people with dreams of publishing a book, but many of them have no idea what’s involved in the process. Do your research up front; find out what is required and prepare yourself to get your work published.

Copyright © 2009 Deborah A. Bailey

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Deborah A. Bailey is a writer, career expert, coach, author of “Think Like an Entrepreneur: Transform Your Career and Take Charge of Your Life” and host of “Women Entrepreneurs – The Secrets of Success,” an Internet radio talk show. For more information visit her website at www.dbaileycoach.com.

How to Become a Better Writer in Three Simple Steps

September 25th, 2010 by Deborah Bailey

Do you hate to write? Does it take you a long time to get the words on the page? Usually when people struggle to write, it’s because they are trying to edit as they go along. There is an easier way to write and be more creative!

Step 1 – Write
It’s hard to be creative if you’re editing at the same time. When you begin your writing project don’t think about word choices or punctuation. Just write. Don’t read your work. Just write. It will be difficult at first because you will be tempted to make changes. Resist the temptation! Just write. You’ll find that thoughts and ideas start flowing once you stop editing. When you’ve finished writing put it away for a couple of days. When you take it out, become the editor and start making your changes.

Step 2 – Edit
Read through your work, then mark the parts you want to change or revise. Focus in on the paragraphs, sentences and words that need revision. Get more specific with each round of edits. Read the piece again, then focus in on specific passages, sentences, paragraphs that you want to shape up. When you’re finished, read the entire piece again.

Now would be a good time to use the spell checker. However, don’t depend on it to catch all of the errors. If you write “your” and you really meant “you’re” the spell checker won’t catch it. It’s not a misspelled word. Unless your spell checker points out commonly confused words, it won’t find the problem.

Step 3 – Listen
Satisfied with your changes? Read your work out loud so that you’ll be more likely to catch missing words, incorrect tenses or repetitive phrases. It will also allow you to catch places where perhaps a word can be changed to a more appropriate one, or a sentence can be reworked so that it flows better. Make additional revisions and read it again.

If time permits, put your work away for another day or two. Give yourself some distance from the work, so when you read it again you’ll be less likely to be filling in words or meanings that aren’t there. You’ll be able to see it as though you were reading it for the first time. If possible have someone else read it and give you feedback. Perhaps another “pair of eyes” will find that a thought or concept isn’t coming across as you intended.

You know what you want to say, but that doesn’t mean that your readers will get it. Having someone else read the work will give you another perspective. In fact, it would be better to have a few people read it, especially if your work will be presented to a large audience. Take the feedback and determine what makes sense and what doesn’t. For instance, if the majority of your feedback mentions a specific issue, pay attention.

Allow yourself to write whatever comes to mind without editing. Let your ideas flow and you’ll see how easy it is to get your words on the page.

Copyright © 2007 Deborah A. Bailey

How to Become a Better Writer in Three Simple Steps
by Deborah A. Bailey

Do you hate to write? Does it take you a long time to get the words on the page? Usually when people struggle to write, it’s because they are trying to edit as they go along. There is an easier way to write and be more creative!

Step 1 – Write
It’s hard to be creative if you’re editing at the same time. When you begin your writing project don’t think about word choices or punctuation. Just write. Don’t read your work. Just write. It will be difficult at first because you will be tempted to make changes. Resist the temptation! Just write. You’ll find that thoughts and ideas start flowing once you stop editing. When you’ve finished writing put it away for a couple of days. When you take it out, become the editor and start making your changes.

Step 2 – Edit
Read through your work, then mark the parts you want to change or revise. Focus in on the paragraphs, sentences and words that need revision. Get more specific with each round of edits. Read the piece again, then focus in on specific passages, sentences, paragraphs that you want to shape up. When you’re finished, read the entire piece again.

Now would be a good time to use the spell checker. However, don’t depend on it to catch all of the errors. If you write “your” and you really meant “you’re” the spell checker won’t catch it. It’s not a misspelled word. Unless your spell checker points out commonly confused words, it won’t find the problem.

Step 3 – Listen
Satisfied with your changes? Read your work out loud so that you’ll be more likely to catch missing words, incorrect tenses or repetitive phrases. It will also allow you to catch places where perhaps a word can be changed to a more appropriate one, or a sentence can be reworked so that it flows better. Make additional revisions and read it again.

If time permits, put your work away for another day or two. Give yourself some distance from the work, so when you read it again you’ll be less likely to be filling in words or meanings that aren’t there. You’ll be able to see it as though you were reading it for the first time. If possible have someone else read it and give you feedback. Perhaps another “pair of eyes” will find that a thought or concept isn’t coming across as you intended.

You know what you want to say, but that doesn’t mean that your readers will get it. Having someone else read the work will give you another perspective. In fact, it would be better to have a few people read it, especially if your work will be presented to a large audience. Take the feedback and determine what makes sense and what doesn’t. For instance, if the majority of your feedback mentions a specific issue, pay attention.

Allow yourself to write whatever comes to mind without editing. Let your ideas flow and you’ll see how easy it is to get your words on the page.

Copyright © 2007 – 2010 Deborah A. Bailey

What to Include in Your Newsletter

September 25th, 2010 by Deborah Bailey

Online newsletters (also called e-zines) have become easier to create with the availability of templates and tools such as Constant Contact. All you have to do is add your text to the template and send it to your readers.

Though there is a lot of discussion about blogs vs. newsletters, you can have both. Usually with blogs, readers have to come to your site to read your content. You can have your blog delivered to readers via an RSS (Really Simple Syndication) feed, for instance. However, you’ll have to regularly update your blog, or you won’t build your readership.

Why have a newsletter?

* Marketing – send out information about your company’s products and services
* Promotion – promote your books or speaking engagements
* Touch base – keep in touch with friends and family
* Share information – send out informative articles and tips

How often should you send your newsletter?

It depends on your objective – and your readership. For example, a marketing newsletter may go out once a week, but a newsletter sent to the family may go out once a quarter. If you’re an author promoting a book, you might send out information on book signings and tours a few times a month. A company looking to use a newsletter to build relationships with clients may opt for once a month.

Whatever the frequency, try to stick to a schedule so that your readers will look forward to receiving your newsletter on a regular basis.

The next step is to get content. If it’s a company newsletter, you can add interviews of employees or clients. You can also write articles about topics that relate to your industry.

Article Directories

If you don’t have time to write, consider using free content from an article directory. Be sure to include the author’s byline and their personal information.

When using someone else’s work, the author retains the rights. Do not put your byline on their work unless you have a “work for hire” arrangement. That means that the author sells you the rights to their work.

Article directories are also a way for business owners to market their services. Having articles on the web helps build traffic for their sites. If you’re looking to market your products and services, consider posting your own content on a directory.

Formatting

Online newsletter articles should be of varying lengths — 250 words or less. Reading online is different than reading a hard copy. People tend to scan instead of reading every word. Use lots of white space and bulleted lists. Stay away from large blocks of text. Add “clip art” to create visual interest.

Templates

Constant Contact and IContact provide templates for newsletters and announcements. The formatting work is done for you; all you have to do is add the copy.

Use MS Excel or a text file to import your list of readers, then schedule your newsletter to go out.

Copyright © 2007 – 2010 Deborah A. Bailey

How to Market Your Business with an eBook

September 25th, 2010 by Deborah Bailey

Less expensive than producing a “traditional” book, electronic books (or “eBooks”) exist in various formats, including MS Word files, Adobe Acrobat pdf files (one of the most popular formats) and HTML files (which can be read using a web browser). Readers can download your eBook from your website, a third-party site (such as Amazon.com), or receive it as an email attachment. If you choose to create your eBook using HTML files, all you need to do is give your readers the URL so that they can view it like any other webpage.

Looking to promote your products or services? Consider using an eBook in your promotions. For instance, a caterer might offer books such as “Entertaining for Large Parties at a Small Cost” or “Perfect Wine Pairings” and distribute them to prospective clients. She could also reformat the content into individual articles and submit them to specialized publications. An organizer might select topics such as “How to Set up a Home Office” or “10 Steps to Eliminating Clutter.” She could feature these books on her website and create passive income by setting a fee for downloads. Someone opening a coffee shop might market her business with titles such as “How to Brew the Perfect Cup” or a “Guide to Global Coffees.”

Want to define yourself as an expert in your field? Use an eBook to share your expertise. A house painter who finds that he’s always being asked about painting might write books such as, “10 Things to Know before Hiring a Painter” or “Three Top Painting Techniques.” He could market these books on his website, and offer them when meeting with prospective clients. Perhaps each month or quarter he could make a new book available for download or sale. He can market himself as an expert, while creating an additional source of income. Even do-it-yourself painters could benefit from his tips!

Have a group of articles you’ve already written? Compile your articles into an eBook, with each article as a separate chapter. Use your eBook as a manual for classes or talks that you give. Distribute your eBook as a “textbook” for your online classes. Are you involved in coaching or mentoring? Make your eBook available on your site as a download for your clients or students. Need to create instructions for a product you’re selling? Put it into an eBook. Use your eBook as a “thank you” to clients, or as an incentive to prospective clients.

Don’t underestimate the power of an eBook. You can use it for marketing, income, building writing credits or establishing yourself as an expert. Whatever your objective, use an eBook to get exposure for your business while sharing your expertise.

Copyright © 2007 Deborah A. Bailey